ANT 2026-2031 manifesto; Pg, 19, 20, 21

Enhance the marketing and promotion of tourism destination Uganda both at home and abroad.

Promise Tracking Details

Indicator (K): Development and implementation of specific new marketing strategies within the Uganda Tourism Board for better global tourism promotion.
Target (L): Target unspecified. Fulfilment is judged by a measurable increase in total tourist arrivals and average tourist expenditure during the term.
Delivery Method (M): Programme / Project rollout
Sub-sector (I): Tourism development & promotion
Location/Context (D): Manifesto / Document – written form.
Source Type (C): Manifesto
Evidence Links (P): View evidence
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